Somewhere between "I am not going to give my home away" and " this home is never going to sell", is the right price where the home does sell, even in this market.What sellers and their real estate agents should know by now is that the sold price cannot be influenced by:
- What the seller needs to get
- What the seller paid for it
- Offerings of incentives, higher commissions or concessions
- Time
The sold price is only determined by:
- A buyers interest
- Continuous and aggressive pricing strategy
Buyer's interest is obtained by using a professional marketing and prospecting plan that has proven success in finding qualified buyers.
The continuous and aggressive pricing strategy centers on determining the real value of the home at the onset and not being distracted by forces that have no bearing on what a home should be listed for. The continuous effort is accomplished by watching the values of homes in a given area and instead of chasing down the market with regards to pricing, the agent and the seller will need to stay ahead of the market and counter any changes with reductions in price that are substantial and effective.
If a seller is unable to meet the criteria needed to sell then they should consider not listing their home for sale.
Contact me to find out where your homes falls in the continuum.
Related Florida real estate views:
Why would anyone offer to buy a home at list price or above in this market?
How can I make sure I am not paying too much for a home?
Smart home sellers listen to what the market is telling them.
- Greg Staker - Watson Realty Corp. - 407-304-0255
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