Feb 14, 2006

Altamonte Springs condos for sale

We held our business meeting this morning at the Lakewood Park condominums in Altamonte Springs. These affordable units are located close to everything but you would not know it when you are back in the comlplex. Pools, tennis courts and a lake just add to the value. For investor or owner occupant, I would encourage everyone in the $200,000 price range to take a look.


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- Greg Staker Watson Realty Corp. 407-304-0255

Feb 10, 2006

ze zillow iz ze buzz word

The latest buzz word when it comes to the internet and real estate. http://www.zillow.com/ has been created by the same group that created expedia.com. There are of course the 'sky is falling crowd' that think this will end the Realtor's job as we know it and there is the 'dig your heels in the dirt crowd' that think nothing will ever change the basic industry we make our living from. I think that this is just another in a long list of evolutionary events that will ultimately help improve our industry and not destroy it.

The customer is King and information is the royal bounty. If you have not figured that out yet, pull up a chair and prepare to get a business spanking. Control for control's sake is as dated a business practice as the 9-5 work week. Instead of worrying about limiting the information that our customers receive until they make a commitment to us, our time would be better spent improving the services, education and tools we provide those customers once they are ready to step out into the world to start buying or selling real estate. Should we have the vision to incorporate an easily accessible, content driven online information source coupled with the ever improving services, tools and education, the sky will be the limit instead of falling.

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- Greg Staker Watson Realty Corp. 407-304-0255

Feb 7, 2006

Price adjusting equals sales

The Florida real estate market continues to be exciting. Here in the Maitland office, which covers all of Central Florida including the Orlando, Lake Mary, Winter Park and Longwood areas, January proved to be an exciting time. Over 14 million dollars in written business! Our associates understand the value of staying on top of their listings and providing the best marketing strategies. As the listing inventory continues to rise, recognizing the right time to adjust pricing is a valuable key to success.

Homes are still selling. The average days on the market still appear to be in line with the end of last year. Proper pricing is evident in statistics pulled from the multiple listing service. When looking at homes in Orange and Seminole County that have went under contract from January 1st till the 6th of February, records indicate that 67% of those homes that received a contract within 60 days of list, had at least 1 price reduction. Sellers and Realtors who address pricing after the 1st 30 days, increase their chances of receiving an acceptable offer while those who don't tackle this issue continue to remain unsold. The time to look at price adjusting is not after the home has sat on the market after 90-120 or more days.

The market is constantly changing. An associate of Watson Realty knows how to assist the sellers during these changes. One way is to suggest price improvements. Rest assured that we will always look for ways to make sure our customers reach their ultimate goals.


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- Greg Staker Watson Realty Corp. 407-304-0255