May 1, 2009

How can regular sellers compete with bank owned homes for winning over buyers?

Q: We are hearing that the majority of sales happening right now involve bank owned homes. If we decide to list our home, what can we do to make our home more attractive to the buyer?

Bank owned property has basically one thing going for them and that is price. Assuming you are also pricing your home at fair market value, here are 3 tips that could lead to a buyer picking your home over a bank owned home.

  1. Enhance. Bank owned homes are more often than not vacant, with no power. Staging your home could provide the edge you need when competing for the same buyer against a bank owned home similarly priced.
  2. As is. Banks like to offer their homes for sale “as is” and this is a good thing for you. Buyers want to feel confident and secure in their purchase. Negotiating an amicable inspection period and agreeing to repair or replace major repair issues within the home will make your home look extremely attractive to a prospective buyer.
  3. Respond quickly. One of the biggest complaints and frustrations experienced by buyers and their agents when dealing with bank owned property is the long delays in responses to offers and addendums and the lack of communication. Let the buyers know that you are not constrained by corporate red tape. Let them know that you will respond quickly, in writing, to all offers and counter offers.

Getting a buyer to buy your home over a bank owned home takes getting back to the basic and sound selling decisions, choices and steps that have always been the key to a successful sale. If you would like to discuss additional steps you can take in order to compete with bank owned homes on the market, contact me for a free consultation.

Related Florida real estate views:

Home sellers watch out for home inspection scam

How important is curb appeal?

Why overpricing your home will not work

No comments: