Where do real estate customers come from?

Well let's ask the customer. We send service evaluations to our buyers and sellers after closing asking for their comments. Here are the top 3 results from those returned by our buyers and sellers in 2007.

Buyers:

24% were referred to us by a friend of theirs (Referral)
17% were a friend or relative of the agent (COI)
16% called us as a result of driving by a for sale sign. (Importance of
listings)

Sellers:

31% listed with us because they were a friend or relative (COI)
22% listed with us because they were a past customer (Importance of staying
in contact)
10% listed as a result of agent contacting them. (expired and FSBO calls)

Additionally, newspaper and print ranked extremely low. With the roll out of our new Corporate website hopefully Internet leads will increase in the months ahead.

The top 3 numbers show the importance of working our center of influence and staying in touch. We will be discussing this at our meeting tomorrow.


Related Florida real estate views:

Where will your agent find the buyer for your home?

SHIP assists low income Osceola buyers with home purchase

Watson Realty has the lion's share of the market.


- Greg Staker Watson Realty Corp. 407-304-0255