Every year, Watson Realty Corp. conducts a jar opener contest. William Watson Jr, the CEO of Watson Realy believes strongly in this marketing giveaway. These jar openers are round rubber mats that are better describe as a gripping device. Each office or associate has their contact information printed on the jar opener and as part of a reminder to get out and meet the people, each year a company contest rewards associates and consumers alike who receive or pass out these little rubber hand helpers.
As a part of this years contest, I decided to put a jar opener page up on my site. I encourage the associates in Maitland to consider the internet as a strong business source. I received a few requests a month for this giveaway and each time I would assign to a different associate, who was taking an interest in web marketing, the address and customer name so they could send them an opener and have another contact.
Things changed drastically this month. Someone stopped by my site and while hopefully searching for real estate in Florida, they came across my jar opener giveaway page. My page link was then placed at several forums that announce freebies and great online deals and BOOM, suddenly my traffic increased by 1500+ uniques! This went on for 5 straight days. Fortunately I had a "while supplies last" warning on my jar opener page. I have had to suspend the free giveaway. I will be restocking up on personalized jar openers and I am working to get those visitors who got their requests in on time, their openers in a timely manner.
The point of this is wow, how quickly things can change online. Kudos to sites like Absurdly Cool, Red Flag Deals and Free Stuff Times who were the 3 top links to my site. I promise to have more jar opener giveaways along with other marketing pieces. I may include these giveaways in with consumer surveys. Complete a survey on what you look for from a real estate site and get a jar opener or calendar, something along those lines.
Until then, I am now looking to see if I can get my "free no obligation property search feature", picked up by other great online referrers. Any takers?
Related Florida real estate views:
Crazy not to buy real estate today?
The future of real estate advertisement
Is there a difference between buying an airline ticket and a home online?
- Greg Staker Watson Realty Corp. 407-304-0255
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