The MLXchange Board of Directors passed a new policy that will not allow a listing to go “live” in the system unless there is a picture of the front of the home entered at the same time as the listing data is entered into the system.
Additionally, in the past the MLS contracted a photographer to take a drive by picture of new listings if the agent did not opt out of the option. This is no more.
Agents will now be responsible for taking at least 1 picture of the front of the home and having it ready when the listing is entered.
Why do agents have trouble with the concept that pictures are worth a thousand words? Why must they be threatened with fines or delays with uploading data for failure to enter pictures? Are the sellers aware that they are receiving less than extraordinary service by the failure of their agent to understand the marketing importance of photographs?
Come on agents, take the picture, no check that, take the 10 pictures of your listing that the MLS allows you to upload. Your seller, potential buyers and your fellow agents will appreciate it.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
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