Mid Florida Regional Multiple Listing Service has announced plans to develop a new site that in their words will be “similar to Realtor.com”.
The new site is being presented as a “tremendous asset” to agents who may enjoy the benefits of their listings being found by searching buyers.
The “similar to Realtor.com” makes me wonder just how similar? Will this “tremendous asset” site cost the membership to advertise or to have their listings placed in a position where they might be found? If there are to be advertisements and pay for features opportunities, will the membership see any additional assets? Maybe a piece of the income produced?
One thing we do know, the membership is being given an opportunity to suggest names for the site. If they use a name suggested, the agent who suggested the name will receive a $100. gift card.
Related Florida real estate views:
The future of real estate advertisement
5 things Sellers wish their Realtor® would have told them
- Greg Staker - Watson Realty Corp. - 407-304-0255
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