Nov 14, 2007

MLS marketing remarks can assist you with selling your home

The public comments section in the MLS, which includes Orlando homes for sale, is a listing agent's opportunity to speak directly to a potential buyer. This space is normally used to describe the great features the home offers. It might also be used to make your case for why a qualified buyer should consider this listing as compared to the thousands of other listings available to them.

With the market as challenging as it is, you might be able to make a case for using the word "please" in the public comments. For instance, how about "please look a this home if you plan to look at any home in a million mile radius" or "please do not let the cat out unless you are planning on making an offer, we can always get a new cat. " : )

Most mothers will tell you that you have a better chance of getting something you ask for, if you simply say please.

So with the market in its current condition, you would think please would be running amok in the public comments section. Please make an offer. Please view my home. Please ask questions. Please ask me about concessions. Please show. Please tell me why you did not make an offer. Please tell me how we can increase our chances of selling the home.

Think again.

Of the 69,210 listings being reported as active in the Mid-Florida MLS, please was only used 502 times, or 0.725% of the time.

I am going to suggest to my agents at the next sales meeting that if they run out of great things to say about the home they have listed, why not try finding a way to insert a please. Could it hurt?

Oh by the way, I also checked thank you. It was used only 29 times.


Related Florida real estate views:

This home “won’t last” is now at 612 days and counting

Is there a way to search for foreclosures in the MLS?

MLS taking a stand regarding short sales and commissions


- Greg Staker - Watson Realty Corp. - 407-304-0255

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