The latest buzz word when it comes to the internet and real estate. http://www.zillow.com/ has been created by the same group that created expedia.com. There are of course the 'sky is falling crowd' that think this will end the Realtor's job as we know it and there is the 'dig your heels in the dirt crowd' that think nothing will ever change the basic industry we make our living from. I think that this is just another in a long list of evolutionary events that will ultimately help improve our industry and not destroy it.
The customer is King and information is the royal bounty. If you have not figured that out yet, pull up a chair and prepare to get a business spanking. Control for control's sake is as dated a business practice as the 9-5 work week. Instead of worrying about limiting the information that our customers receive until they make a commitment to us, our time would be better spent improving the services, education and tools we provide those customers once they are ready to step out into the world to start buying or selling real estate. Should we have the vision to incorporate an easily accessible, content driven online information source coupled with the ever improving services, tools and education, the sky will be the limit instead of falling.
Related Florida real estate views:
The great jar opener giveaway
Realtor.com survey
Positioning ourselves for real estate success in the years ahead
- Greg Staker Watson Realty Corp. 407-304-0255
1 comment:
Zillow is a great concept and the market is swiftly changing to where real estate clients will be eqipped with as much or more information than their agents. Our only choice is to change with the times and develop a more consultant-like relationship with our clients.
At least Zillow still has a few bugs in their algorithms.
-Randy
www.4mysales.com
Post a Comment