Mar 16, 2010
The time to reduce the price of your home is NOW!
Perhaps equally important to a home seller is that prior to the end date there will be buyers rushing to purchase homes in order to qualify for one of the two tax credits. A seller who fails to offer their home at the very best price while buyers are rushing to buy during the time left is making a mistake that could cost them both time and money.
If your home has lingered on the market for several months with no offers and you have not been inclined to lower the price you should rethink your strategy. Your competition continues to be REO homes, short sale homes and due to the length of time your home has been on the market, newer traditional listings priced comparable to yours with less time on the market. We suggest a substantial price reduction whenever possible in order to attract the maximum attention possible to your home.
The tax credit window is closing and along with it the time to present your home to the greatest number of eager buyers. The time to reduce your price when possible is now.
Related Florida real estate blog posts on price reductions
May 12, 2009
Bank owned homes are receiving multiple offers which proves once again there is always a market for the best property at the best price
Home buyers are competing with each other for the opportunity to purchase one of these select properties and are being encouraged by the lenders to offer their highest and best price and terms. Many times the very best homes will receive multiple offers within days of being placed on the market.
Regular home owners will want to follow the example set by the lenders on pricing if they hope to compete in this market. Buyers will want to make sure they offer their highest and best in order to reduce the risk of being beat out by another offer.
Our staff can assist both buyers and sellers reach their goals. Contact me today for a private consultation.
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May 1, 2009
How can regular sellers compete with bank owned homes for winning over buyers?
Bank owned property has basically one thing going for them and that is price. Assuming you are also pricing your home at fair market value, here are 3 tips that could lead to a buyer picking your home over a bank owned home.
- Enhance. Bank owned homes are more often than not vacant, with no power. Staging your home could provide the edge you need when competing for the same buyer against a bank owned home similarly priced.
- As is. Banks like to offer their homes for sale “as is” and this is a good thing for you. Buyers want to feel confident and secure in their purchase. Negotiating an amicable inspection period and agreeing to repair or replace major repair issues within the home will make your home look extremely attractive to a prospective buyer.
- Respond quickly. One of the biggest complaints and frustrations experienced by buyers and their agents when dealing with bank owned property is the long delays in responses to offers and addendums and the lack of communication. Let the buyers know that you are not constrained by corporate red tape. Let them know that you will respond quickly, in writing, to all offers and counter offers.
Getting a buyer to buy your home over a bank owned home takes getting back to the basic and sound selling decisions, choices and steps that have always been the key to a successful sale. If you would like to discuss additional steps you can take in order to compete with bank owned homes on the market, contact me for a free consultation.
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Dec 3, 2008
How important is curb appeal?
With thousands of homes for sale in Florida, home sellers are only going to get one chance to make a good first impression. Curb appeal is the first chance a seller's home has to make a good impression. What is curb appeal? It might be described as what the buyer first sees when they pull up in front of a home. How the home appears from the driveway or curb will often get the buyer excited about seeing the inside of the home or if the home lacks curb appeal it might cause the buyer to immediately lose interest in the home.
What can a seller do to make sure their home has great curb appeal?
- Make sure you move the broken down vehicles off the front yard. OK, that is an extreme example but the point is you should make sure your lawn is tidy and well manicured.
- Become an artist. Even if you can't draw a stick figure you should be able to paint the house where needed.
- Doors and windows. Close the garage door, replace the cracked glass, fix the broken hinges or torn screens.
Unless your home is a fixer upper and priced accordingly, you need to make sure your home shows as well as it possibly can and that starts with the curb appeal.
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Oct 25, 2008
2 reasons your home may not sell
- "I am not going to give my home away." Sellers often make this statement when approached for a much needed price reduction or price enhancement. "Not going to give my home away can also" be translated as "not going to sell anytime soon."
- "I have to sell real estate part time now because there are not enough sales to pay my bills." If your real estate agent is not fully involved in selling your home in this market you should be ashamed of yourself for hiring them. Part time real estate agents equal part time marketing, part time prospecting, part time dedication to the task at at hand and less chances that your home will sell.
My job is to assist you in removing obstacles and reasons that prevent your home from selling. As a full time professional I understand what it takes to sell a home in any real estate market. Give me a call to discuss your specific situation.
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- Greg Staker 407-304-0255
Sep 21, 2008
Real estate closings are in the hands of the banks
Subject to 3rd party approval most often indicates a short sale situation. With 1437 of the 4583 reported pended business in the MLS subject to 3rd party, Realtors, sellers and buyers continue to have good reason to be nervous.
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- Greg Staker - 407-304-0255
Sep 1, 2008
Should you include your personal property with your home sale?
If you are planning on leaving personal property:
- Itemize all items that you plan to leave and provide interested buyers with a written inventory.
- If you plan to exclude a specific item, make sure the exclusion is noted on the purchase agreement between you and the buyer.
Including personal property with your home sale may help you sell your home but it can definitely stop a sale if not handled properly. Part of our services when listing your home is to assist you with handling the details. Call or email me to help sell your home.
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When buying a home with personal property, be specific.
- Greg Staker - Watson Realty Corp. - 407-304-0255
Aug 3, 2008
Realtor and seller obligations under a listing agreement.
When using a Florida Association of Realtors exclusive right of sale listing agreement the obligations the seller and Broker have agreed to include:
Broker
- Advertise the home
- Gather mortgage information on the home
- Continuous efforts to sell the home
- Enter home's information into the multiple listing service
- Provide buyers with comparable market information about the home
- Place a lockbox on the property
Seller
- Assist Broker including referring interested potential buyers to Realtor
- Allow the property to be viewed, providing keys when appropriate
- Inform the Realtor prior to leasing home
- Hold the Broker harmless in certain situations
- Comply with FIRPTA
- Disclose all know material facts about the property
These are a few of the obligations owed between a seller and their listing Realtor. If you are thinking about listing your home or real estate give us a call and we will be happy to discuss the listing contract and seller/Broker obligations in detail.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
Jun 27, 2008
Make sure you review an estimated proceeds document before signing an offer to sell your home
A seller should have the opportunity to receive and review an estimated net proceeds document on at least 2 different occasions during a normal listing contract period.
The first time being when the home is listed for sale. An agent should provide in writing to the seller the costs associated with selling the home and the estimated net after those costs are paid.
The second occasion is each time an offer to purchase is presented to the seller. A seller should never accept an offer until they have a written accounting of the estimated net profit they will realize at closing.
Costs that should be covered when estimating the net proceeds include:
Real estate commission, Transaction fee, Doc stamps, Closing fee, Search fee, Estimated payoff of all mortgages, Recording fees, Home Warranty policy, Buyer closing cost paid by seller, Proration of real estate tax, Misc. prorations.
Acknowledging the net proceeds at the time you receive an offer will leave few surprises when you are at the closing table.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
Jun 25, 2008
Where will your agent find the buyer for your home?
Finding a buyer for your home will more often than not come down to past customers of your agent and the amount of for sale signs that are in the market place.
Watson Realty has a customer base that has been built on over 40 years as Florida’s number 1 real estate company. Our signs are the most recognizable and prominent in our market areas.
If you really want to sell your home, we can find you a buyer.
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-Greg Staker - Watson Realty Corp. - 407-304-0255
Jun 22, 2008
What are my options when I receive an offer to sell my home?
- Accept the offer. Receiving an offer that meets your terms and conditions is what you expected when you listed your home. You should review the offer and when you are satisfied, accept it and immediately have it delivered back to the buyer.
- Reject the offer. If the offer you have received is nowhere near what you are asking or expecting you have the option to do absolutely nothing. Let your agent know that you do not intend to accept or counter the offer.
- Counter the offer. Perhaps the offer you received is not quite what you are looking for, but it is close. Your option may be to counter the offer, in other words let the buyer know in writing what you will accept. This countering process can go back and forth between you and the buyer in writing until you both have agreed to acceptable terms.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
Jun 20, 2008
Do I still have to pay a commission if I list my home but then decide not to sell?
Perhaps they simply changed their minds and decided to stay put, or they rented their home or condo, or they made arrangements with their lender that put them in a better position to stay current on their mortgage or in the worse case scenario they lost their home to the lender in foreclosure.
When a seller decides not to sell, after entering into a legal contract with a real estate firm to list their home, they usually have choices. You should check with your listing agent and/or the broker or owner of the real estate company that you have the contract with prior to asking to be withdrawn or released in order to find out what their company policy is.
At our Watson Realty office when a seller has decided not to sell we will consult with our seller to make sure that their decision is thought out and in their best interest Satisfied that the seller has no other option we will usually withdraw them from the MLS and immediately suspend our marketing efforts for their home. We will not, in most cases, release them from their listing contract.
The seller will be advised that as long as they are under contract with us as per their listing agreement they will owe us a commissions should they sell their home. This means that if they change their minds and wish to sell, they are obligated to honor their contract with us or if someone approaches them and makes an offer on their home a commission will be owed at closing regardless of the company involvement with the transaction.
Additionally your agent may have included a cancellation fee in the listing contract that covers the cost of the agents time and marketing should a seller decide not to sell. You should contact your agent to discuss any outstanding fees that may be owed if you decide not to sell.
We encourage everyone thinking of selling their home to carefully review the listing contract prior to signing and to make sure they are committed to the process once they have signed to selling their home.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
Jun 17, 2008
Smart home sellers listen to what the market is telling them.
Finally an offer came in considerably lower than seller has the property listed for. The seller responded with a counter offer also lower than their current list price.
Unfortunately the deal did not come together but our agent took advantage of the situation by suggesting to the seller that since they were willing to sell for less as indicated by their counter offer to the buyer, perhaps now would be a good time to reduce their price.
The market will always determine the price. This seller now understands that and made the necessary change.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
Jun 11, 2008
Free report on why your home did not sell.
Have you tried to sell your home only to find yourself in the same position as hundreds of Central Florida homeowners who were not successful? Did your home languish on the market with no buyers making offers or even interested in viewing?
What happened? Was it the advertising? The marketing? The price? The staging?
We may be able to help you determine what the reason or reasons were that prevented your home from selling. Nothing is more frustrating than wanting to sell your home only to find that no one is interested.
Our free report will include our examining:
- Market conditions surrounding your specific location.
- How your competition fared compared to you during the same time period.
- Effectiveness of the advertisement used with your home.
- Online exposure your home received.
- Exposure created by direct mail campaign.
- An in-depth price point analysis.
Our report will thoroughly examine the previous promotional, marketing and prospecting techniques used to attract a buyer for your home. We will then provide a written report outlining suggestions, recommendations and include a complete marketing plan that, when implemented, will put you in a better position to sell your home regardless of market conditions.
The report is free. If you are still interested in selling your home then I strongly encourage you to take advantage of our free report.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
Jun 10, 2008
What do banks know that home sellers do not?
When searching for homes that sold in May, I found that 73 of the homes that sold were listed as being bank owned. 73 out of a total inventory of 488 homes listed as being bank owned or approximately 14.9%. In comparison, 146 homes sold in May that were not bank owned. 146 homes out of 5916 non-bank owned property or 2.4%. 14% as compared to 2%
So what do banks know that traditional sellers do not? The simple truth that price is king. Banks understand that the current real estate market does not care how much was paid for the home originally, the bank understands the market does not care how much was owed on the home and the bank understands that the market will not make an exception simply because they would like it to.
A large percentage of traditional home sellers continue to adhere to magical thinking. This magical thinking to often receives support from the listing agent who should have never taken the listing to begin with or who should have been more aggressive with obtaining price reductions. Magical thinking gives the seller false hope that even when faced with the hard facts of supply and demand, they believe their home will beat the odds and a buyer will come along and agree to pay 20, 30 or 40% above market value for their home.
It is not going to happen, as the banks are painfully aware. Price your home correctly and it will sell. If you cannot afford to sell at today’s market value, wait. If you cannot wait then you will need to consider your options that may include short sale, restructuring of your mortgage or deed in lieu. Give me a call to discuss your specific situation.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
Mar 23, 2008
Seller home disclosures may need updated prior to selling
This disclosure alerts potential buyers of repair and maintenance issues affecting the home of which the seller is aware of at the time of the listing. Home buyers should always ask to see the seller disclosures for a property they are considering buying.
Today’s real estate market has created a situation that many agents and sellers need to be mindful of. With the average days on the market extending past 4 months or longer, the home may face new repair or maintenance issues that have developed since the initial listing period.
The seller should acknowledge these new issues in writing. Listing agents should have the sellers update their original disclosure document when conditions within the home change.
Keeping information current and accurate regarding a home is critical as the time a home spends on the market increases. Make sure you have fully disclosed all known defects and issues about your home or property throughout the listing period.
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I am not going to give my home away!
Realtor and seller obligations under a listing agreement.
Should you buy a home in "as is" condition?
- Greg Staker - Watson Realty Corp. - 407-304-0255
Feb 21, 2008
Do you provide a CCMA for your home selling customers?
In normal times the initial CMA is all that is needed to confidently place a home on the market with legitimate expectations of procuring a buyer.
Today’s challenging market requires additional effort on the part of the agent and seller in order to be sure that the current pricing of the property is keeping in line with the changing market. As the average days on the market increase and sales prices decrease, real estate agents should be providing a CCMA or continuous comparable market analysis.
Continuously updating the original market analysis for the seller may provide data that will help the seller make an informed decision as to the pricing and price enhancement direction they may need to take. Has a larger home come on the market for less money? Have similar homes in pricing and size expired with no offers? Are there new pending homes to report? Is there new sold data to consider? Not knowing what is happening in the market since the initial listing appointment can be costly to a seller.
If you have your home listed and you are in a market slow down or market correction area, ask your agent to provide you with a continuation of your original comparable market analysis in order to be confident your home is still being offered at a competitive price.
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I am not going to give my home away!
Realtor and seller obligations under a listing agreement.
Where do you have the largest selection of homes priced at $1 million dollars?
- Greg Staker - Watson Realty Corp. - 407-304-0255
Communication is a key ingredient of a successful real estate transaction
Unfortunately this is not always the case.
Communication is one of the vital keys to realizing the goal of selling a home. Here are a few examples of the communication that should take place between a real estate agent and their customer.
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- Greg Staker - Watson Realty Corp. - 407-304-0255
Feb 7, 2008
Will it sell for a dollar?
There are not enough or no buyers for the home in question at that price. It isn’t that every buyer on the face of the planet has vanished; it is just that those buyers have a tremendous inventory to choose from.
If you truly believe there are no buyers, imagine for a moment that you changed the listing price and offered the home for sale for 1 dollar and see how many offers you receive. I know, that is unrealistic and crazy sounding but the point is at 1 dollar the home would attract a buyer or many buyers. The goal should now be for the seller and agent to determine how far above 1 dollar the home needs to be listed for in order to still receive interest and possible offers from buyers.
Pricing is huge in this market.
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- Greg Staker Watson Realty Corp. 407-304-0255
Jan 22, 2008
Orlando real estate - Selling your home tip #1.
Life offers its fair share of stressful situations. We counsel home buyer and sellers that this is often the single biggest financial transaction they will be involved in during their lifetime and as such, this transaction requires a total resolve and commitment by all parties involved to help ease or eliminate stress during the home selling process.
Everyone who has a say in the decision to sell should be 100% behind the effort. Negotiations of offers, signing of addendum's, responding to inspection, environment, appraisal and other legal documents are all items that need to be dealt with in a timely, precise and informed manner.
Those who have made the commitment to sell should have no troubles meeting these guidelines.
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- Greg Staker - Watson Realty Corp. - 407-304-0255