Oct 18, 2008

Open houses don't work.

Or do they?

Open houses will have a greater chance of working if the agents who are holding the open houses work prior to the event. Steps an agent might take to attract qualified buyers for your home would include:
  • Advertising the open house to feeder neighborhoods, that is neighborhoods where homes are priced less than your home. Attracting "move up" buyers by inviting them to your open house could help sell your home.
  • Promoting your open house to bankers and mortgage lenders in the area. Assuming that buyers are being qualified daily, it would be reasonable to expect lenders to know of buyers qualified for your home.
  • FSBO. Let the for sale by owners know you are having an open house. Statistics show that the majority of people move within their county. Letting a FSBO know your home is available and will be open for viewing might produce a buyer.

Open houses are just one part of our marketing plan geared towards selling your home. Call or email me to discuss a marketing plan centered towards selling your home.


Related Florida real estate views:

Are you getting frustrated searching for a home?

Holding an open house to sell your home.

Open house suggestions


- Greg Staker 407-304-0255

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