ze zillow iz ze buzz word

The latest buzz word when it comes to the internet and real estate. http://www.zillow.com/ has been created by the same group that created expedia.com. There are of course the 'sky is falling crowd' that think this will end the Realtor's job as we know it and there is the 'dig your heels in the dirt crowd' that think nothing will ever change the basic industry we make our living from. I think that this is just another in a long list of evolutionary events that will ultimately help improve our industry and not destroy it.

The customer is King and information is the royal bounty. If you have not figured that out yet, pull up a chair and prepare to get a business spanking. Control for control's sake is as dated a business practice as the 9-5 work week. Instead of worrying about limiting the information that our customers receive until they make a commitment to us, our time would be better spent improving the services, education and tools we provide those customers once they are ready to step out into the world to start buying or selling real estate. Should we have the vision to incorporate an easily accessible, content driven online information source coupled with the ever improving services, tools and education, the sky will be the limit instead of falling.

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Positioning ourselves for real estate success in the years ahead


- Greg Staker Watson Realty Corp. 407-304-0255

First time blogger, long time Realtor

Hello from Central Florida.

This is my first "real" blog post. I have one other that shows up on Google. That was my "I'm not really sure what I am doing, lets make a blog" accident blog. I had forgotten all about it 'til Google indexed it.

The whole internet marketing venue is exciting to me. I have spent several months working and reworking and updating my site at http://www.gregstaker.com/ in order to provide all my current, former and new customers the best possible online marketing and information source. It took me over 2 years to understand that a website of any real value needs to be more than pretty colors and a cute "catch phrase". Since December 2004 I have been linking, adding content, adding keywords, changing keywords, changing design, cursing, laughing and learning what it takes to have a presence online.

Change is good, bad, misunderstood, ignored and appreciated depending on who you ask. I remember when MLS books were in their dying last days. No way in God's green world of "location, location, location" could a fancy dancy computer thingie provide the real estate customer with reliable information and at the same speed as the good old book could, or so thought the Realtors so against giving up their MLS books. And here we are. Change was indeed good.

Now that I have moved a step deeper into the world of online communication by creating this blog, hopefully in the days, months and years to come I will be able to post here some of the insight, facts, myths and figures of being a Realtor in Florida and the Florida real estate market. I hope it is entertaining and useful to all that visit.


Related Florida real estate views:

Let me take you back, way back, back into time.

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Kissimmee agents enter the blog world


- Greg Staker Watson Realty Corp. 407-304-0255