People are retiring and retiring people move to Florida. Maybe not as many as predicted in years past but it would be foolish to think that the retiring baby boom generation will still not consider Florida as a great place to spend their golden years.
Our real estate agents are counting on this migration effect to increase their business in the years to come. As an agent and a Company we must have marketing and prospecting solutions that help us be the 1st contact point for these migrating homebuyers. Once the consumer arrives in Florida and has an opportunity to pick up a Watson Showcase print Magazine or the Orlando Sentinel to scan for homes available, chances are good they have already made 1st contact with a Realtor through their searches online.
Watson Realty’s involvement with Leading Real Estate Companies of the World, the creation of a new user friendly website, our award winning Relocation department and our individual agents efforts to understand the value and importance of online marketing, are all positive efforts that should help propel us to the front lines of capturing this new business.
Our goals are to continue strengthening our online position, capture more leads without relying totally on lead generating companies. By our accomplishing this coupled with our already strong proven marketing programs, training and management, we will ensure that the future for Central Florida and Watson Realty will be a bright one.
Related Florida real estate views:
Odd recruiting practices of real estate offices.
Landschoot Earns RELO Direct® Service Award
Real estate sales success school starts again
- Greg Staker Watson Realty Corp. 407-304-0255
Showing posts with label real estate marketing online. Show all posts
Showing posts with label real estate marketing online. Show all posts
Mar 22, 2007
Does the home seller agree?
According to an article from Inman News found here, Prudential Real Estate did not allow Zillow and Trulia to participate in a recent convention. Zillow and Trulia are two of the larger online real estate related websites that provide services to the consumer base from home price evaluation to search features to find properties around the country.
It would seem from the article that Prudential Real Estate the Company, is not interested in taking advantage of any services the two online real estate information providers offer.
Would their customer base agree? It seems to me that the customer would not be concerned with exclusive agreements, referral fees or how many sites highlight their home. On the contrary, I would think that most sellers would agree that you cannot get too much exposure for their home.
Maybe I am wrong, maybe the home buying and selling consumer are more interested in real estate companies gaining control of where the companies listings are being seen online rather than seeing their home listed on as many websites as possible.
And maybe pigs are landing at Orlando International Airport as I write this.
Related Florida real estate views:
No word yet if Zillow will deliver the papers too.
ze zillow iz ze buzz word
Realtor.com survey
- Greg Staker Watson Realty Corp. 407-304-0255
It would seem from the article that Prudential Real Estate the Company, is not interested in taking advantage of any services the two online real estate information providers offer.
Would their customer base agree? It seems to me that the customer would not be concerned with exclusive agreements, referral fees or how many sites highlight their home. On the contrary, I would think that most sellers would agree that you cannot get too much exposure for their home.
Maybe I am wrong, maybe the home buying and selling consumer are more interested in real estate companies gaining control of where the companies listings are being seen online rather than seeing their home listed on as many websites as possible.
And maybe pigs are landing at Orlando International Airport as I write this.
Related Florida real estate views:
No word yet if Zillow will deliver the papers too.
ze zillow iz ze buzz word
Realtor.com survey
- Greg Staker Watson Realty Corp. 407-304-0255
Oct 22, 2006
The great jar opener giveaway
Every year, Watson Realty Corp. conducts a jar opener contest. William Watson Jr, the CEO of Watson Realy believes strongly in this marketing giveaway. These jar openers are round rubber mats that are better describe as a gripping device. Each office or associate has their contact information printed on the jar opener and as part of a reminder to get out and meet the people, each year a company contest rewards associates and consumers alike who receive or pass out these little rubber hand helpers.
As a part of this years contest, I decided to put a jar opener page up on my site. I encourage the associates in Maitland to consider the internet as a strong business source. I received a few requests a month for this giveaway and each time I would assign to a different associate, who was taking an interest in web marketing, the address and customer name so they could send them an opener and have another contact.
Things changed drastically this month. Someone stopped by my site and while hopefully searching for real estate in Florida, they came across my jar opener giveaway page. My page link was then placed at several forums that announce freebies and great online deals and BOOM, suddenly my traffic increased by 1500+ uniques! This went on for 5 straight days. Fortunately I had a "while supplies last" warning on my jar opener page. I have had to suspend the free giveaway. I will be restocking up on personalized jar openers and I am working to get those visitors who got their requests in on time, their openers in a timely manner.
The point of this is wow, how quickly things can change online. Kudos to sites like Absurdly Cool, Red Flag Deals and Free Stuff Times who were the 3 top links to my site. I promise to have more jar opener giveaways along with other marketing pieces. I may include these giveaways in with consumer surveys. Complete a survey on what you look for from a real estate site and get a jar opener or calendar, something along those lines.
Until then, I am now looking to see if I can get my "free no obligation property search feature", picked up by other great online referrers. Any takers?
Related Florida real estate views:
Crazy not to buy real estate today?
The future of real estate advertisement
Is there a difference between buying an airline ticket and a home online?
- Greg Staker Watson Realty Corp. 407-304-0255
As a part of this years contest, I decided to put a jar opener page up on my site. I encourage the associates in Maitland to consider the internet as a strong business source. I received a few requests a month for this giveaway and each time I would assign to a different associate, who was taking an interest in web marketing, the address and customer name so they could send them an opener and have another contact.
Things changed drastically this month. Someone stopped by my site and while hopefully searching for real estate in Florida, they came across my jar opener giveaway page. My page link was then placed at several forums that announce freebies and great online deals and BOOM, suddenly my traffic increased by 1500+ uniques! This went on for 5 straight days. Fortunately I had a "while supplies last" warning on my jar opener page. I have had to suspend the free giveaway. I will be restocking up on personalized jar openers and I am working to get those visitors who got their requests in on time, their openers in a timely manner.
The point of this is wow, how quickly things can change online. Kudos to sites like Absurdly Cool, Red Flag Deals and Free Stuff Times who were the 3 top links to my site. I promise to have more jar opener giveaways along with other marketing pieces. I may include these giveaways in with consumer surveys. Complete a survey on what you look for from a real estate site and get a jar opener or calendar, something along those lines.
Until then, I am now looking to see if I can get my "free no obligation property search feature", picked up by other great online referrers. Any takers?
Related Florida real estate views:
Crazy not to buy real estate today?
The future of real estate advertisement
Is there a difference between buying an airline ticket and a home online?
- Greg Staker Watson Realty Corp. 407-304-0255
Feb 10, 2006
ze zillow iz ze buzz word
The latest buzz word when it comes to the internet and real estate. http://www.zillow.com/ has been created by the same group that created expedia.com. There are of course the 'sky is falling crowd' that think this will end the Realtor's job as we know it and there is the 'dig your heels in the dirt crowd' that think nothing will ever change the basic industry we make our living from. I think that this is just another in a long list of evolutionary events that will ultimately help improve our industry and not destroy it.
The customer is King and information is the royal bounty. If you have not figured that out yet, pull up a chair and prepare to get a business spanking. Control for control's sake is as dated a business practice as the 9-5 work week. Instead of worrying about limiting the information that our customers receive until they make a commitment to us, our time would be better spent improving the services, education and tools we provide those customers once they are ready to step out into the world to start buying or selling real estate. Should we have the vision to incorporate an easily accessible, content driven online information source coupled with the ever improving services, tools and education, the sky will be the limit instead of falling.
Related Florida real estate views:
The great jar opener giveaway
Realtor.com survey
Positioning ourselves for real estate success in the years ahead
- Greg Staker Watson Realty Corp. 407-304-0255
The customer is King and information is the royal bounty. If you have not figured that out yet, pull up a chair and prepare to get a business spanking. Control for control's sake is as dated a business practice as the 9-5 work week. Instead of worrying about limiting the information that our customers receive until they make a commitment to us, our time would be better spent improving the services, education and tools we provide those customers once they are ready to step out into the world to start buying or selling real estate. Should we have the vision to incorporate an easily accessible, content driven online information source coupled with the ever improving services, tools and education, the sky will be the limit instead of falling.
Related Florida real estate views:
The great jar opener giveaway
Realtor.com survey
Positioning ourselves for real estate success in the years ahead
- Greg Staker Watson Realty Corp. 407-304-0255
Subscribe to:
Posts (Atom)