Are you waiting for someone to pay your asking price or are you asking what the market will pay?

There are two different directions you can go when you list your home for sale. Choosing the right direction will result in a successful sale, in the shortest amount of time and for the most profit. Which direction will you choose?

Waiting on someone to pay your asking price

Home owners will choose this direction when they do not have adequate information on real estate values in their area or are facing a situation that will not allow them to sell their home for a penny less than what they need. What they need becomes the driving force with no regard to what the market will actually deliver.

Their magical thinking belief is that if they wait long enough the right buyer will come along who will agree to overpay for the house. When this does not happen after several weeks or months, the sellers will look for other reasons the home has not sold that does not involve pricing. These reasons usually include something their REALTOR has done or is doing wrong in the mind of the seller. Ultimately without a price reduction or a price enhancement home owners who take this direction never make the transformation from owner to seller.

Asking what the market will pay

Taking this direction will provide the same result regardless of the market being one geared towards buyers or sellers, a successful sale. The key is determining what the correct market price should be. This can be accomplished in several ways including contacting two or more REALTORS and having them analyze your home’s position in the current market in order to offer an opinion of value or by hiring a professional to appraise your home. Once the correct pricing has been determined, then a professional marketing campaign can be started to help in finding a ready willing and able buyer for the home in the shortest amount of time.

It is your choice. Contact me to discuss the direction you would like to go.