The lack of sales is taking its toll on real estate agents. With fewer closings, agents are finding it hard to pay their personal bills, much less advertise and market a customer's home.
Agents who are having a hard time financially may not be willing to order a virtual tour for homes they have listed. While listing inventory explodes to record numbers, print advertisement becomes non-existent. Agents have abandon their websites in order to eliminate the monthly hosting fees.
Even direct mail has diminished, with the cost to create and mail a postcard that announces a new listing or new sale is no longer financially possible to many.
All of this may save an agent an extra dollar but does nothing to help sell a home owners property. Sellers need to be concerned when interviewing agents prior to listing their home and ask them if their marketing budget has decreased and to what extent during these challenging times.
Watson Realty continues to maintain a marketing plan to sell homes that has been successful for over 40 years. Agents with Watson Realty can take advantage of several marketing tools provided as a benefit to the agent and geared towards providing our sellers an advantage in the marketplace.
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- Greg Staker, Watson Realty Corp. 407-304-0255
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