I have heard real estate agents described as having herd mentality. Following the crowd, doing what the next guy or girl does and rarely breaking from the pack.
This is can be a positive feature to have when viewed from an ethical, professional and legal prospective. However it may be a bad thing to a homeowner trying to sell their home.
The facts are that print ads are an ineffective way to advertise a home or property for sale when compared to other sources and yet you will see classified black and white ads, full page color ads and publications centered on homes for sale with agent after agent advertisement.
If few people are looking at these sources for information about homes for sale in any given area, why are real estate agents still spending so much of their time and money to be in these newspapers and publications?
It is simple, because the competition is there. As a matter of fact agents will say just that. We need to be in that publication because XYZ Realty is there and we would look bad if we were not.
Forgetting or not caring that little to no calls are ever generated from that advertisement method, agents would rather follow the pack out of some made up fear that not doing so will make them look bad in the eyes of the consumer.
Here is the big tip of the day. The consumer, especially the consumer asking you to sell their home cares about one thing and one thing only, getting their home sold. If you tell them you are wasting money and time advertising their home in a venue simply because the competition is there, at the very least, you might get a confused look from them.
A wise agent does not base their advertisement dollar on where the competition is but instead, does the research to find out where the consumer is. As a consumer you should ask any agent you are interviewing if they know how the majority of the buyer calls they and their office receives are generated. The agent who knows the answer and has a marketing plan centered around those areas may be your best choice.
Related Florida real estate views:
Does your agent have enough money to advertise your home?
Real estate agent costs rise as income dwindles
Are auctions selling homes?
- Greg Staker - Watson Realty Corp. - 407-304-0255
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