Sep 8, 2007

Florida Realtors who test the market may receive a failing grade.


Realtors who agree to test the market and list a home over it's real market value, may be making an unwise decison. This becomes increasingly true as conditions continue the same in this current Florida real estate market.

In the past an associate may have had the option to add a few dollars to the suggested sales price to appease a seller without too much concern about affecting the potential sale.

This liberty does not exist today. The current market is not forgiving. Homeowners who list their homes higher than the market suggests risk reducing the already limited numbers of buyers who may be interested in their home. Buyers today are offered more choices than ever before and, more than likely, they will have purchased a well priced home long before the agent and seller realize their error and start reducing the price.

The continuous increase of homes being offered for sale, with the number of homes sold decreasing, is an indication of at least 2 points. First, a large group of sellers have yet to recognize that the days of incredible appreciation have ended and secondly, a large section of real estate professionals have never experienced this type of market and are clueless as to how to properly advise their customer base.

Lack of experience and training have real estate agents confused as they arrive at their listing appointments with real data that clearly indicates that the home has not appreciated since the owner purchased it within the last few years and in some extreme cases, may now be worth even less then the owner paid. They hate to walk away from a listing so they give in to magical thinking and take the listing at a price that they know they can never get for the seller.

This type of testing will only lead to frustration and undue stress to both seller and Realtor.
Those agents who are confident of their abilities will walk away from a potential listing that has no chance of selling at the seller's desired price, devoting their time and energy instead to those sellers who value their knowledge and professionalism.
Related Florida real estate views:
- Greg Staker Watson Realty Corp. 407-304-0255

August home sales in Orlando lowest of the year


Information provided by the Mid-Florida MLS today reported 571 closed sales in August. This is the lowest monthly units reported thus far for the year. Past months reports sales as follows:



  • January 687

  • February 754

  • March 806

  • April 686

  • May 738

  • June 674

  • July 647

Related Florida real estate views:

Where can you find a foreclosed home in Florida?

11,643 homes for sale in Orlando

Orlando home sales in February


- Greg Staker Watson Realty Corp. 407-304-0255

Watson Realty announces top Orlando sales associate

Watson Realty recognized Sara Jo Rusch of our Orlando-Maitland office as the top producing sales associate in the Orlando region for August. Sara Jo is a luxury home specialist with many successful years in the Orlando real estate market.









Related Florida real estate views:

Watson Realty Corp. Earns Achievement Award

Is it really short sale business or no business at all?

Will you be able to sell your home in 2008?


- Greg Staker Watson Realty Corp. 407-304-0255

Sep 6, 2007

Watson Realty associates to attend a pre-foreclosure seminar in Orlando

Watson Realty associates in Central Florida will be attending a seminar conducted by Dan Miller & Chris Kyle of Right Now Consulting Speaking On…

“How to Grow Your Income with Pre-Foreclosure Sales!”

This exciting seminar will teach the fundamentals of working with a homeowners that are in financial distress.

Our associates will learn:
  • How pre-foreclosure sales (PFS) are affecting the market and how to communicate that information to potential customers
  • The elements of the PFS process and how real estate agents will need to work with banks to properly conduct a sale
  • The who, what when, where, why and how of the PFS process and procedure game. Contact info and bank-specific data to make the process seamless
  • How to make the most out of your PFS capabilities. Includes a basic outline for a presentation in real estate agent environments and specific ways to attract new clients with your PFS information.

This event will be free to real estate agents in the 15 Central Florida Watson Realty offices.
Related Florida real estate views:
- Greg Staker Watson Realty Corp. 407-304-0255

Aug 28, 2007

Watson Realty to hold general sales meeting in September

Watson Realty Corp of Central Florida will be hosting a general sales meeting for it's associates on September 11th at the Bahia Shrine in Maitland Florida.

The associates from 15 Watson Realty Central Florida offices will be attending to receive recognition for their accomplishments for the first half of 2007. The destination of Fall incentive contest will also be announced at this meeting.


Watson Title Services has arranged for a presentation on short sales to be given at this 2 hour luncheon.
Related Florida real estate views:
- Greg Staker Watson Realty Corp. 407-304-0255


If you are a licensed real estate sales person in the Orlando area and would like to attend, please contact Greg Staker at 407-681-4432.

Aug 23, 2007

Watson Realty Corp. opens new office in Central Florida


Watson Realty will be holding their grand opening of their newest Central Florida real estate office on August 29th. This new ChampionsGate office is located at 8235 Championsgate Blvd. in Davenport Florida. This new state of the art building will provide the same quality associates, professionalism and success that is associated with Watson Realty. This office is being managed by MJ Coleman.
Watson Realty has over 40 offices in Florida providing complete real estate services to our customers.
Related Florida real estate views:
- Greg Staker Watson Realty Corp. 407-304-0255

Aug 21, 2007

Watson Realty among American Home Shield leaders


Watson Realty Corp. has been listed in the Realty Alliance's top 10 for performance with American Home Shield.



  1. John L. Scott Real Estate

  2. Prudential Fox and Roach Realtors

  3. Realty South

  4. Crye-Leike

  5. Baird and Warner

  6. Ebby Halliday Realtors

  7. Prudential Carolina Real Estate

  8. Watson Realty Corp.

  9. Long and Foster Real Estate

  10. Long Realty Co.


Watson Realty encourages all buyers and sellers to purchase a home warranty when buying or selling a residential property.
Related Florida real estate views:
- Greg Staker Watson Realty Corp. 407-304-0255

Aug 20, 2007

Watson Realty participates in multi-million dollar sale

Watson Realty's Orlando/Maitland office recently closed a $3,750,000.00 home sale. The buyer side of this transaction was handled by Sara Jo Rusch of the Orlando/Maitland office. The home is located in Longwood, Florida. Watson Title handled the closing.



Watson Realty Corp. is able to assist anyone looking to purchase a Central Florida or Orlando area luxury home.




Related Florida real estate views:

Foreclosures for sale: Million dollar houses

What can you expect to find in a home priced 5 million or higher?

Million dollar homes for sale in Kissimmee


- Greg Staker Watson Realty Corp. 407-304-0255

Aug 14, 2007

Watson Realty announces contest


Watson Realty Corp announced their Pre-Incentive Incentive contest today. In advance of their yearly Fall Sales incentive contest, the associates of Watson Realty can take advantage of a preliminary contest titled the "Liquid Gold for Prospecting"


This amazing contest gives each associate to the opportunity to win a $25.00 gas card for simply doing the things that they would normally do in the course of prospecting for business. Holding open house, attending call nights, visiting neighbors in and around new listings, calling FSBO and expires will pay off with gas credit cards!


To find out more about being a part of a progressive cutting edge real estate company, give me a call at 407-681-4432.


Related Florida real estate views:

Central Florida gas station now offers E85 ethanol

Worried about gas prices? Buy a house close to everything.

Orlando gas prices


- Greg Staker Watson Realty Corp. 407-304-0255

Aug 3, 2007

Watson Realty reports average sale price.

The Central Florida Orlando area Watson Realty offices report an average sales price for 2007 through July of $313,894.

Orlando SW reported the highest average sales price of the 15 office region of $428,108.


Related Florida real estate views:

Watson Realty’s Kissimmee office leads the way in 2008

Do you provide a CCMA for your home selling customers?

Orlando homebuyers have a good selection of affordable homes.


- Greg Staker Watson Realty Corp. 407-304-0255